Phyllis's Blog

Hey everyone, hope you are all doing well and enjoying a little bit of Spring fever. This is the time of year that I want to redo my whole house inside and out. A fresh coat of paint, scrub those windows, clean the exterior and everything else in between.

Wait a minute!! I am doing that, just not in my home, but in the homes of the clients that I have the privilege to Stage for the real estate market. Has it worked?? YOU BET!!

I have said this a million times. The sellers and realtors WHO BELIEVE in Home Staging and MAKE THE INVESTMENT in Staging their listings, WILL SELL THEIR HOME!! While many sellers just want to get their feet wet when it comes to staging their home, I find that the sellers that dive in HEAD FIRST and do ALL that is necessary to prepare their home for the competitive real estate market are selling their homes for FULL PRICE or OVER ASKING PRICE. While others who don't listen to our advice and do small changes and want to wait for a FEW OPEN HOUSES before they do the rest, are not selling and their prices have already been reduced.

WHY are so many still being so foolish?? I think the answer is that many realtors are advising their clients against it. I have spoken with many sellers who have told me that their realtor has advised them that they should wait before they enlist the help of a home stager because IF their house is priced right it will sell!! WHO AGREES WITH THAT?? Realtors, for those that still do not believe in Staging or still have not worked with a home stager, please consider doing so. You will greatly increase the value of your listings which will benefit both you and your clients.

In the past that may have been true because it was a SELLERS MARKET, but today that is just not the case and the BEST LOOKING HOMES STILL SELL FIRST!! Sellers you need to have a competitive edge over othe houses for sale in your area or price range. Buyers today want a turn key type home. They don't want to deal with ripping out wallpaper and painting over badly faux finished walls, cracks in ceilings, etc. A little bit of elbow grease could dramatically increase your chance of selling your home.

In the past 2 months I have staged many homes. I am happy to report that the sellers who listened to our advice SOLD right away and for FULL PRICE and one even sold for $36K over asking!! That is HUGE IN TODAY'S MARKET!! Now I will admit that it took a bit of convincing to these sellers because each of them had previously had their home on the market with other realtors and nothing ever happened. When one of the realtors that I am affiliated with took over the listing she strongly urged them to meet with us to discuss Staging their home. I can tell you that they are NOT SORRY they listened. They Staged, they Listed and THEY SOLD!!! Hmmm, sound familiar??

Don't wait to Stage your home, call ReStyled to Sell Home Staging NJ BEFORE you LIST and DEFINITELY BEFORE YOUR FIRST PRICE REDUCTION!!   

HOUSES ARE STILL SELLING, JUST NOT AS QUICKLY! AND THE BEST LOOKING HOMES SELL FIRST, IT'S ALL ABOUT CONTEXT AND PACKAGING.... HERE'S HOW TO MAKE YOURS STAND OUT IN A SINKING MARKET. HIRE A PROFESSIONAL HOME STAGER.

What is Home Staging? Home Staging is the art of decorating a home to sell quickly and for top dollar. As seen on HGTV's DeSigned to Sell. It may be as simple as rearranging what the homeowner already has or as complex as bringing in new furniture, accessories and art. Most projects lie somewhere between these two extremes.

ReStyled to Sell Home Staging NJ assists their clients by packaging their home to show off its best features and downplay the flaws. Home Staging is about romancing the buyer, putting them in the mood to make an emotional connection with a house! Home Staging creates the "dream home" environment for buyers so they don't have to use their own imagination and can immediately fall in love and say "this is home!"

So why do so many investors, builders and sellers hesitate when it comes to Staging their properties?? I have heard many say that they are not willing to invest in the cost of Staging their listings, yet their vacant properties may sit anywhere from 6 - 9 months with no offers. WHY??

Think about how you feel when you walk into a model home. Let's face it, most of us visit model homes for decorating ideas and many builders have all their fancy extras in their model homes for the simple reason of WOOING THE BUYER. It works, doesn't it?? Would you feel the same way about entering an empty model? Probably not! Most buyers lack the decorating gene and therefore cannot envision how to place their furniture in a space to make the most of that space.

For the exact same reasons, ReStyled to Sell Home Staging NJ will set up your home to look like a model home that will appeal to a wider number of buyers. ReStyled to Sell Home Staging NJ will take an awkward room and/or space and lay out a floor plan that will help the buyers see the true potential of the home.

Going back to the expense of Home Staging, I have to say to builders, investors and sellers that Staging your Home is NOT AN EXPENSE BUT AN INVESTMENT! Would you be willing to invest $3,500.00 to make $36,000.00?

Everyone's answer would be YES!! That was simple, right?? Well not really. Most sellers feel that that fee might be too high and while their house has lanquished on the market, they feel that they lost enough money and now they don't want to make that investment of an additional $3,500.00 (fees vary) to Stage.

To that investor, builder and seller I say "Don't be Foolish". ReStyled to Sell Home Staging NJ just finished Staging a home that was on the market for (9) months. With an initial "INVESTMENT" of $3,500.00 the HOUSE SOLD at the first OPEN HOUSE for $36,000.00 over asking. The clients closed within 1 month!! Do you still think Staging your home is an expense??

Don't wait any longer to call ReStyled to Sell Home Staging of Matawan, NJ @ 732-995-3425! Let us assist you in all aspects of Staging your home...from painting, landscaping, furniture, accessories and everything in between.

Spring has sprung, STAGE your home, SELL your home and MOVE ON!!

ROOT FOR US??? What does that mean, you must be asking yourself.

As a home stager in NJ and an active member of Active Rain, I have to tell you that not only does Home Staging work to sell homes, but Active Rain works in helping us meet new people, network with other professionals in our field and make great friends. So here is what I mean by ROOT FOR US!!

I got a phone call from fellow AR member, realtor extraordinaire, Timothy Schwartz of C-21 Showcase Homes in Colts Neck, NJ. Tim and I have corresponded via AR before and tomorrow he and I will be meeting one of his clients to talk to him about Staging his property. The listing has been sitting on the market for quite some time now, and TIM IS A BELIEVER in staging and I have the confidence that when we pool our talents together we WILL SELL THIS HOUSE...Can I hear you all say AMEN??

Hey Fellow Stagers, Let's hear it for TIM SCHWARTZ, the realtor who believes!!!

So......you will have to stayed tuned to see how the story unfolds. CAN WE DO IT, YES WE CAN!!