For the first time in a long time I had the evening off and caught up on some TV. I watched a program called Peter Perfect. Has anyone ever seen it?? It was GREAT! Peter Perfect is a well known Salon Owner and Entrepeneur who is called upon to help struggling business owners achieve their goals.
As I watched I was amazed how closely this resembled what home stagers accomplish for their clients. First this gentleman was called into the business and met with much reservation by the struggling business owner. I laughed because he reminded me of myself.
Upon his arrival he would start to assess how the business storefront appears to the public...Hmmm, curb appeal to the buyer, right? Then he would enter the store and start to ask questions that is so reminiscent of the questions that a home stager would ask their client. He was working with a small business owner who made fabulous cakes and when he entered her taste tasting room he asked..."so what is this room suppose to be??"
She looked at him stunned because to her it was pretty obvious, but to him and quite frankly me and my husband, it was not. As he went about the shop he started making reference to her wall colors, decor and flow of the space. While the shop owner was excited about taking her business to the next level, she was VERY RELUCTANT TO LET GO...hmmm, are you seeing the correlation here with home staging? Oftentimes as he removed certain items that were sentimental to her, she cried.
He then told them they needed to close shop for 48 hours while he "performed his MAGIC". They were shocked , but reluctantly agreed. Isn't that what a home stager does? We need to take this house off the market, restyle and stage it and then re-list as a new listing, right?
My interest was peaked. The next thing he worked on was their personal appearance and when the shop owner returned to their shop they were COMPLETELY AMAZED at the total transformation of their space and wondered why they had not done this to their business years ago. I hear this from homeowners ALL THE TIME.
FEAR WAS THE ANSWER...FEAR OF CHANGE!! What was the SOLUTION?? LETTING GO AND LETTING HIM DO WHAT HE IS AN EXPERT IN AND WHAT THEY CALLED HIM TO DO IN THE FIRST PLACE.
Sellers, give up the fear and let go! Relinquish your home over to a professional home stager who will take your HOME and transform it into a HOUSE that is the perfect product for the realtor to SELL....and isn't that the only bottom line we want here???
GO FROM FOR SALE TO SOLD! ReStyled to Sell Home Staging, changing the way buyers view homes. Call us today for an in home consultation @ 732-995-3425. We will help you reorganize, restyle and stage your home to sell.















