Two Objectives as a Realtor:
(1) Obtain more Listings
(2) $ell those Listings quickly and for top dollar
With MANY Real Estate Agents available to the public, how do you obtain the listings?
(a) Discounting?
(b) Brand-naming?
(c) Begging?
(d) Presenting the client with Real Value
Definition of Value: To consider with respect to value, usefulness or importance, to regard highly. In other words, what you can provide that the others cannot or will not. It is about your time and your experience that you will deliver to the people.
How can you sell your listings faster and more efficiently, while eliminating the competition?
Teamwork: the more professionals you network with the better. In the past you have developed a network of trusted mortgage professionals, home inspectors, attorneys and title companies that have helped you achieve your final results...... a closed deal!
THE NEW PROFESSIONAL THAT MUST BE ADDED TO YOUR NETWORK IS THAT OF A HOME STAGER. DISCOVER WHAT REALTORS IN THE WEST COAST ALREADY KNOW ABOUT STAGING THEIR LISTINGS!
"With more houses on the market, sellers have more competition and with home prices steadily rising, buyers have much higher expectations. Before, you could buy a house for $200,000 and it would be a nice house, but that's not the case anymore, today that's a fixer-upper. So when people spend $300,000, $400,000 and $500,000 for a house, they expect to walk in and feel good about the house..." Realtor - Coldwell Banker
Now is the time for all realtors to INCLUDE HOME STAGING ON ALL THEIR LISTINGS! Teaming up with a professional home stager will help your listings stand out from the competition.
For more information contact ReStyled to Sell Home Staging NJ @ 732-995-3425.....
Stagers are changing the way buyers view homes!
Great posting Phyllis,
I think you are appositely correct on the fact that the house needs to be staged correctly. This can make a world of difference. One of the problems I have is after the staging the house will look great but if the clients are still in there, it can be a little tough for them. Some people have grown accustom to they way they live and this becomes a problem that no stager can fix.
Thanks for the posting
If a house is priced properly, staged beautifully and promoted with a little imagination, it will sell much faster and the sellers who are living in their staged home will be in their new home in record time.
In this market, (unless your seller is an interior designer and good one) Staging is no longer an nice to do, it's a need to do.
Great post Phyllis!
I am a professional photographer and I must say that staging is critical.
I've shot both staged and un-staged homes and the difference is HUGE.
Agents that fancy themselves stagers and/or photographers - and believe me, there are plenty of them out there, are not just hurting themselves, but are ultimately doing their clients a financial disservice.
Even changing the color can be huge. Here is the same home with two different color schemes:
Colonial with bold color scheme
Colonial with neutral color scheme
I think a lot of people just don't realize how much impact the photos have in getting a house to sell. Inventory levels are at an all time high and when a real buyer hits the real estate search sites and see dozens of homes in an area within a stated price range even the thumbnail photo has huge influence on which homes they even click on.
I think every stager out there should find a quality photographer in their area and team up - sort of like a 'wedding mafia' - if you don't know the term just call any wedding service provider (DJ, wedding planner, caterer, limo company, florist) and have them explain the term.
Check out THIS HOUSE - it was under agreement in less than 40 days and it was not a cheap listing - about $850,000 and It went on the market the week before Labor Day this year.
Jay Groccia
508 869-6955
OnSite Studios™
OnlinePropertyShowcase™
Of course I totally agree with everything you wrote. :) I continue to educate REA's on why they need to add a professional stager to their team. It creates a win-win-win for the REA, home seller, and home stager. Nothing could be better.
awesome points. If I do my job communicating this value, not only will I get the listing, but much fewew commission objections.
Phyllis.... I agree, that you make some great points here.... nice job
Here is a home that was repainted after repeated buyer feedback indicated that the original color scheme was "too bold". There was some re-staging as well.
Note: If you click on each photo, you will be able to tour the entire house.
BEFORE:
AFTER:
Phyllis, as a professional virtual tour provider and real estate photographer, I absolutely agree with everything you posted. Too often, a lot of agents are afraid of the costs that they'll incur to sell a home faster, but the simple fact of the matter is that these "extras" DO separate them from the competition. Real estate is like any other business...you have to put an investment in to get a return out.
Brian Benjamin
Visual Graphix - Virtual Tours & Real Estate Photography